Electronic Reserves Reading Room

Communications & Marketing Plan

Positioning Research

Constituent Perceptions

Prepared by Lipman Hearne, Inc.

May 1999

    Communications and Marketing Plan

        Introduction

        Objectives

        Situation Analysis

        Communications and Marketing Strategies

    Positioning Research

        Introduction

        Testing

        Findings

        Appendix A. Verbatim Comments

        Appendix B. Moderator's Guides

    Constituent Perceptions

        Executive Summary

        Introduction And Methodology

        Constituent Perceptions of St. Ambrose

        Summary of College Rating Exercise

        Verbatim Comments: Faculty

        Verbatim Comments: Alumni Discussion

        Verbatim Comments: Enrolled Students

        Appendix A. Focus Group Transcripts

        Appendix B. Moderator's Guide